Brand Identity and Strategy for Modern Recipe Workplace Catering

Without partnered with Sodexo to reinvent workplace dining through the creation of Modern Recipe, a contemporary food brand for offices, hospitals, and universities. The project encompassed naming, brand strategy, visual identity, and interior direction, resulting in a global rollout and significant business growth. The initiative helped Sodexo secure £250m in new and retained contracts and win the DBA Design Effectiveness Grand Prix.