Brand launch for a luxury urban golf club

Without created the pre-launch brand for Club Condor, a new private golf club set inside a historic former bank on Fleet Street in London. The challenge was to sell an ambitious, not-yet-built concept years before opening and attract a new generation of members in advance. Without brought the vision to life through brand strategy, storytelling, identity, campaigns, copywriting, photography, UI/UX, and website design. The work positioned Club Condor as an exclusive city destination built around the complete game of golf, combining first-to-market technology, fitness training, and spaces to work, socialise, and relax.