Indigo Campaign

Turn The Page reframes back to school

Wedge conceived, creative-directed and produced Indigo’s Turn The Page back-to-school campaign as public life reopened after pandemic restrictions. Rather than simply presenting a return to the familiar, the campaign invited people to move forward in their own way. The phrase connects the retailer’s roots in books with the prospect of a new beginning. Its positive message supplied a common idea for a seasonal campaign during a period of transition.