Paris 2024 — Look of the Games

A modular visual system for the Paris 2024 Olympic and Paralympic Games, developed by W Conran Design with the Paris 2024 organising team. Inspired by the paving stones of Paris, it combines a vivid palette with adaptable graphic elements across venues and public spaces. The project received Red Dot Best of the Best in 2024 and, as Designing Paris 2024, a D&AD Black Pencil and two Wood Pencils in 2025.