Studio: VCCP
Untitled Case
Related articles
- Primark channels Bond-era glamour in playful new summer campaign The Get Away
Creative Boom · May 28, 2026
Primark’s new summer campaign, 'The Get Away', created by VCCP and directed by Tom Green through Stink Films, channels the glamour of Bond-era heist movies to promote affordable luxury. The film and photography, managed by Girl&Bear with social support from Social Chain, showcase chic summer looks in a playful, cinematic style. The campaign celebrates Primark’s accessible fashion with a self-aware, humorous tone.
- Advertising has become addicted to absurdist humour
Creative Boom · Mar 2, 2026
Tom May’s article for Creative Boom explores the rise of absurdist humour in advertising, using Domino’s new CHICK 'N' DIP campaign by VCCP as a case study. The piece argues that while absurdism has become a dominant creative trend, it can still serve strategic and communicative purposes when executed with intent. The campaign’s character-driven approach helps distinguish Domino’s new chicken sub-brand while maintaining the parent brand’s equity.
- Experts weigh in on Walkers' biggest rebrand in 80 years
Creative Boom · Jan 21, 2026
Creative Boom’s article by Abbey Bamford examines Walkers’ 2026 rebrand, its first major overhaul in 80 years. The new identity, created with VCCP, replaces the crisp icon with a sun motif and adds founder Henry Walker’s signature to emphasize heritage and authenticity. Industry experts from Elmwood, Coley Porter Bell, and OurCreative. weigh in on the balance between nostalgia, storytelling, and strategic repositioning.
- Barclays launches major new brand campaign celebrating everyday moments of progress
Creative Boom · Nov 10, 2025
Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.
- "New Hires, Big Wins Mark Creative Industry's Latest Highlights"
Creative Boom · Sep 10, 2025
Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.
Keep exploring
Related cases
