Interactive SADvert Campaign for Krispy Kreme

Krispy Kreme launched the world’s first SADvert: an interactive, light-emitting 3D billboard in Salford that provided passers-by with light therapy at the touch of a button. Created to introduce the Joy Unboxed platform and its 195-calorie doughnut range, the installation transformed a giant doughnut box into a mood-lifting outdoor experience during January.