Advertising Campaign For Cadbury Caramilk

VCCP London expanded Cadbury Caramilk’s “Just Ask An Aussie” campaign by recruiting 1,000 UK-based Australians as paid, walking brand ambassadors. The campaign combined branded merchandise, a 30-second film, influencer activity, DOOH, social, VOD, YouTube, radio, and a dedicated recruitment website to build hype for the chocolate bar.