VCCP London created the “Guaranteed not to last” campaign for Cadbury Ice Cream, using empty tubs and boxes to dramatize how quickly the treats disappear at home. Real-family TV spots, outdoor, social, digital, and video-on-demand executions turn the familiar frustration of finding an empty freezer pack into a humorous product promise.
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Tom May’s article for Creative Boom explores the rise of absurdist humour in advertising, using Domino’s new CHICK 'N' DIP campaign by VCCP as a case study. The piece argues that while absurdism has become a dominant creative trend, it can still serve strategic and communicative purposes when executed with intent. The campaign’s character-driven approach helps distinguish Domino’s new chicken sub-brand while maintaining the parent brand’s equity.
Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.
Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.