VCCP London launched Cadbury Dairy Milk &More with a distraction-led integrated campaign celebrating its oversized chunks and layered fillings. Contextual OOH, flyposters, and short films show people and neighbouring ads unable to look away, while giving independent businesses complimentary advertising space.
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Tom May’s article for Creative Boom explores the rise of absurdist humour in advertising, using Domino’s new CHICK 'N' DIP campaign by VCCP as a case study. The piece argues that while absurdism has become a dominant creative trend, it can still serve strategic and communicative purposes when executed with intent. The campaign’s character-driven approach helps distinguish Domino’s new chicken sub-brand while maintaining the parent brand’s equity.
Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.
Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.