Integrated Launch Campaign For Cadbury Wispa Gold Hazelnut

VCCP launched Cadbury's limited-edition Wispa Gold Hazelnut Flavour bar through “A New Type of Gold,” an integrated campaign that playfully recast chocolate as a tradeable commodity. Drawing on cryptocurrency and financial-news tropes, fans could buy #WispaGoldHF shares via Twitter livestreams and receive chocolate-bar dividends, supported by social, PR, press, and influencer activity.