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Interactive Launch Campaign For Wispa Gold Salted Caramel by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: Cadbury

Work: Campaign

Industry: Food & Beverage

Interactive Launch Campaign For Wispa Gold Salted Caramel

VCCP London launched Cadbury's limited-edition Wispa Gold Salted Caramel through a nationwide heist-themed campaign. QR-enabled out-of-home placements and TikTok ads led audiences to an immersive audio safe-cracking game, rewarding successful players with early access to the new bar.

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Tags: Genz, Heist, Immersive, Qrcode, Safecracking, Saltedcaramel

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