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Gaming Campaign For Cadbury Heroes by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: Cadbury

Work: Campaign

Industry: Food & Beverage

Gaming Campaign For Cadbury Heroes

VCCP created the Cadbury Heroes League, an online Street Fighter V tournament designed to help families connect through gaming. Celebrity and influencer teams trained family members, with playful social films, VOD updates, and a fan competition extending the campaign across digital channels.

More in brown, gray, black

View on VCCP's Website →

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Tags: Family, Gaming, Influencers, Playful, Streetfighter, Tournament

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