Industry: Design

Typeface Design for Charlie

A thesis project refined into a wayfinding-ready slab serif

Charlie is a slab serif typeface designed for wayfinding and exhibition environments. Originally called Foxtrot, it began as Ross Milne's thesis at the Type and Media master's programme in The Hague and was developed over two years into a released family. Narrow proportions, a high x-height, and sharp finishing details distinguish it within the slab serif genre. The family spans hairline to black weights. Gayaneh Bagdasaryan contributed the Cyrillic, Natasha Raissaki the Greek; Igino Marini contributed across all three scripts and Roberto Arista handled engineering.

Set in Charlie

Insights

Lighter weights come in paired optical sizes calibrated to match at specific display-size intervals, preserving consistent stroke width as point size changes and allowing subtle hierarchy shifts while remaining visually harmonious.
Charlie includes dedicated arrow sets and symbols intended for signage and information systems, as well as sets for broader use.
Script responsibilities: Latin by Ross Milne, Cyrillic by Gayaneh Bagdasaryan, Greek by Natasha Raissaki; Igino Marini contributed across all scripts, Roberto Arista handled engineering.