Icon System for Mosca GmbH

60 icons built from a single typeface's DNA

As part of Mosca GmbH's brand redesign, TypeMates worked with design strategists klee.steinberger to create a system of 60 icons reflecting the company's packaging-systems focus. Rather than photography or detailed illustration, the brief called for a clear, systematic icon language. The icon visual system was derived directly from the Mosca house font, with its black-style character forms and a brand-defining folded corner applied consistently across the set.

Insights

The icon brief was explicitly defined by the Mosca house font; specific letterform details — the cut in the ampersand glyph and the break at the top of the A — served as direct visual references.
The folded-corner brand motif drawn from the typeface was applied as a unifying device across the icon set.
Some icons resolved quickly; the virtual showroom icon required extended iteration to distil complex spatial content into a focused mark.
The core challenge for machine icons was balancing key mechanical detail against legible overall silhouette.