Corporate Typeface for Mewa

Letterforms rooted in weaving threads

TypeMates designed Gebauer, a custom corporate typeface, for textile service provider Mewa, as part of a broader brand repositioning led by Martin et Karczinski. The typeface draws its starting point from Mewa's revised flower logo, with letterforms referencing imaginary weaving threads to link visually to the company's textile heritage. Organic curves in letters like m, e, g, and u carry a human quality, while technical details in f, t, and r assert sovereignty and recognisability. A Unicase font was developed specifically for product labelling where ascenders and descenders are impractical.

Set in Gebauer