Custom Typeface for Grosvenor
Pensum Display reimagined as stone-cut lettering for a global property giant
TypeMates, working alongside design agency Dragon Rouge, extensively modified Pensum Display to create a bespoke typeface for property business Grosvenor Group. The design goal was letterforms evoking text cut into the stonework of grand buildings. Ball terminals were introduced to suggest heritage, and further modifications were made to distinguish the typeface from its source material.
Set in Pensum Display
Insights
- Pensum Display's sharp, triangular letterforms were chosen as the starting point to serve a design goal of evoking letters cut into stone.
- Ball terminals were added as a heritage signifier alongside numerous other modifications not individually detailed in the source.
- The project was described as comprehensive, with Pensum Display providing structural foundation rather than a finished solution.
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