Typeface Design for Gregory Poster
Intentional imperfection as a design strategy
Gregory Poster is a flared display serif from TypeMates designed by Jakob Runge, George Triantafyllakos, and Seryozha Rasskazov in 2025. Its character derives from deliberate imperfections, top-heavy lettershapes, strong diagonal stress, and an 18° italic angle, referencing the tactile irregularity of analogue print production. The family spans 14 styles across 7 weights as a variable font, with Greek and Cyrillic scripts drawn by native designers, covering more than 270 languages including Vietnamese.
Set in Gregory Poster
Insights
- Greek and Cyrillic letterforms were drawn by native-script designers, with separate OpenType stylistic sets for Bulgarian, Serbian, and Macedonian Cyrillic variants.
- The italic cuts at an 18° angle, a specific structural decision to heighten emphasis at display sizes.
- Imperfections are described as intentional tools for authenticity rather than incidental artifacts.
- The family includes circled and black-circled figure sets (SS07, SS08) alongside a Smart Typography feature (SS20).
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