Custom Typeface for Tyczka Group
Logo as type system: a wordmark reverse-engineered into a full typeface
TypeMates designed a custom corporate typeface for Tyczka Group, a European liquefied and industrial gas supplier, alongside a full rebrand by Munich agency Serviceplan. The typeface derives its geometry from the existing brand logo, which was decomposed into basic shapes called 'Tyczka Shapes' and reflected across the corporate design. Round, angular, and strongly horizontal elements are fused throughout the letterforms, with the lowercase 't' most directly echoing the logo's angular stroke. The typeface evolved from a headline design into a functional text typeface while retaining its branded character.
Set in Tyczka
Insights
- The brand logo was decomposed into geometric primitives ('Tyczka Shapes') reflected across the corporate design, with the typeface drawn directly from the wordmark to maintain structural consistency.
- The lowercase 't' is the anchor glyph, most directly translating the logo's angular stroke into typographic form.
- G and Y received more independent, expressive treatment to serve memorability in technical terms central to Tyczka's business and sub-brands.
- The typeface scope expanded from headline-only to include text setting, requiring functional optimisation without losing its distinctive geometry.
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