Custom Typeface for Saurer Technologies
Punctuation as brand anchor
MetaDesign Zurich developed a new brand identity for Saurer, a Swiss industrial company specialising in fibre and yarn processing technology. TypeMates modified Cera Pro for the project, promoting the typeface's alternate letterforms to default status to produce a more rounded texture. A large full stop—accessible via shortcuts and unicode—was added to give Saurer's communications extra typographic emphasis. The resulting design spans print, spatial, and digital touchpoints.
Set in Cera Pro
Insights
- Alternate letterforms were set as defaults in the customised version to shift the overall texture toward rounder forms.
- A bespoke oversized full stop was engineered to be accessible through keyboard shortcuts and a dedicated unicode value.
- MetaDesign Zurich centred the brand identity around the punctuation already present in Saurer's logo, with Cera Pro as the chosen typeface.
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