Custom Typeface for Turtle Beach
From mouse interface to keyboard keys: a typeface built into the hardware itself
TypeMates designed a custom typeface family for gaming hardware brand Turtle Beach, beginning with an all-caps Light weight for the KONE gaming mouse interface. Following a 2020 visual identity overhaul, the project expanded into a four-style family (Light to Bold) deployed across the brand's website, packaging, interfaces, and physical keyboard keys. The design features massive curves, angled apertures, wide counters, and prominent inktraps suited to both screen rendering and illuminated hardware surfaces.
Set in Turtle Beach Type
Insights
- The initial brief was scoped to a single all-caps Light weight for the KONE mouse UI; the full family of four styles emerged only after Turtle Beach's 2020 rebrand.
- Inktraps serve a dual role: creating a technical appearance at large display sizes while balancing grayscale at smaller text sizes across varied media.
- Diagonal letters (W, V, X, Y) use wide tip treatment as a deliberate contemporary solution to maintain stroke width in angled strokes.
- The capital T was specifically cut to reinforce its visual connection to the existing logotype.
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