Packaging design for Coca-Cola HBC’s sparkling juice line

Rich Fleur is a line of natural sparkling, juice-based beverages inspired by the traditions of Provence. Made from ripe fruit and berry juices with floral and herbal extracts, the range includes rose-mandarin and grape-lavender flavors. The assignment was to create packaging that communicates simplicity, freshness, and a distinctly Provençal character. The solution pairs a soft, sun-washed color palette with custom botanical illustrations and bespoke logotype lettering that reinterprets 16th-century French cursive, emphasizing the drink’s aromatic qualities. Photography and layout choices reinforce lightness and effervescence while unifying the SKUs. The result is a refined shelf presence that distinguishes the line within the nonalcoholic category and aligns with Coca-Cola HBC’s premium positioning.