Packaging design for a premium beverage brand

The studio developed packaging for Rich’s new mixer line, Rich Tonic, alongside Rich Bitter and Rich Cola. Designed for cocktail mixing as well as standalone consumption, the range emphasizes quality and refinement, with ingredients like carbonation and quinine delivering a characteristic bitterness. Bold, contrasting colors and a distinctive system signal freshness and modernity while creating strong shelf impact and clear flavor differentiation. Elegant compositions and cohesive graphics present a premium image across formats. The result helps the products stand out to cocktail enthusiasts and casual buyers alike, highlighting versatility across tonic, bitter, and cola while reinforcing the brand’s high-end positioning.