Brand identity for an independent women’s football club
A women’s club brand that kept its crest—and got far stronger.
TOFU Studio created a pro bono rebrand for Stomilanki Olsztyn, an independent women’s football club in Poland, to support greater equality in sport and help position the club as a confident new force in women’s football. Building from the existing crest, TOFU Studio refined and modernized the logo while preserving its recognisable character. The project introduced a dynamic identity system with bold typography, energetic compositions, a flexible colour palette, a custom typeface with dedicated numerals, and a bespoke pattern. The system was applied across promotional materials, social media, digital content, match graphics, merchandising, and football kits. TOFU Studio also produced a teaser video to present the new identity in motion.
Set in a custom typeface
Insights
- TOFU Studio made the Stomilanki Olsztyn rebrand pro bono to support equal opportunities in sport, and the club is unusual because it was founded in 2011 and is not affiliated with any men’s club.
- The studio didn’t replace the original crest; it refined and modernized it, then built an identity system around it with bold typography, energetic compositions, a flexible palette, and a bespoke pattern.
- A custom typeface was created for the club, with dedicated numerals whose shapes directly reference the logo’s visual language, so shirt numbers feel native to the brand rather than borrowed from a stock font.
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