Brand Identity and Bottle Design for Archie Rose Distilling Co.

Thirst’s New York team created a new identity and bottle for Sydney whisky maker Archie Rose Distilling Co., working with founder Will Edwards, Chris Hemsworth and the Archie Rose team. The work centres on the idea of “Lightness & Grit,” bringing Australian landscape references into a palette of gum-tree greens, Sydney sandstone and burnt ochres, alongside weathered textures and sun-soaked photography. The bespoke bottle takes cues from traditional canteens, using dappled glass, a weathered-wood-like stopper, a torn-edge label and embossed origin statements including “Product of Australia.” Chris Hemsworth’s signature appears on the bottle front to reflect his co-creation role.