Brand Identity for Brand Marketing Sweden

Stockholm-based The Studio created a new brand identity for Brand Marketing Sweden, formerly Swedish Advertisers, alongside print campaign and website applications. The identity responds to the organization’s expanded remit beyond advertising to marketing and brand building. Its central symbol changes with its orientation to reveal the letters B, M, S and E, while also reading as a W for the 100-Wattaren marketing-effectiveness awards. The mark functions as a flexible graphic device across static and motion applications.