Advertising Campaign for Yandex Books
Yandex Books brings fictional emotions into ordinary lives.
The Clients created an image campaign for Yandex Books to launch the "Only Me and Books" platform, with a brief to make the idea live beyond a single campaign flight. The film shows literary emotions breaking into everyday life—a boy frightened by his father's story, a woman laughing in a queue, and a girl crying on a train—lit in golden hour and accompanied by a poem voiced by Konstantin Khabensky.
Insights
- The Clients developed the launch campaign for the Only Me and Books platform around readers’ emotional experiences, giving the platform an idea that could extend beyond one campaign flight.
- Fear, laughter and tears interrupt ordinary situations: a father reads to a child, a woman laughs in a queue, and a reader cries on a train. Golden-hour lighting connects the scenes.
- An original poem, read by Konstantin Khabensky, supplies the film’s voice-over. Its rhythm and pauses support the emotional sequence instead of explaining a list of service features.
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