Advertising Campaign for Dodo Pizza's 3 Pizzas Combo
Dodo turns a pizza offer into a family maths lesson.
The Clients created “Simple Mathematics” for Dodo Pizza to make the value of its 3 pizzas for 900 ₽ combo immediately clear and encourage more orders through the app among families with children. The campaign reframed the offer as a school maths lesson: in a film, a family works through geometry around delivered pizzas while equations are drawn over the footage; the same idea extended to radio, key visuals, banners, Telegram materials, and pizza-based study guides made with online school 100ballny Repetitor.
Insights
- The Simple Mathematics campaign makes Dodo’s historical three-pizzas-for-900-rubles offer the premise of a family scene.
- A schoolwork situation becomes a geometry lesson around delivered pizzas, with equations drawn over the film.
- The product offer supplies the story’s structure, connecting a family-oriented promotion with a recognisable homework ritual.
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