Launch Video for Apple Mac Studio
Territory turns Mac Studio’s grilles, chamfered edges and aluminum into the subject of an 80-second launch film.
Territory Studio collaborated with Daisy Chain Studio to create an 80-second launch video for Apple’s 2026 Mac Studio. The film introduces the M5 Max and M5 Ultra chips, advanced graphics capabilities, and up to 512GB of unified memory.
Insights
- Territory describes close shots of anodized aluminum, laser-drilled grilles and chamfered edges as central to the Mac Studio film’s product cinematography.
- The studio compares its lighting approach to high-end watch and jewellery photography.
- Territory says the reflections and camera moves were choreographed to echo the software experience.
- The 80-second launch film was made with Daisy Chain Studio and set to “Wow” by Raf Riley x Avelino, according to Territory.
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