Playground Games Ident
Playground Games gets a new ident built around an abstract lenticular concept.
Territory Studio developed an updated brand ident for Playground Games to coincide with Forza Horizon 6. The brief connected the studio’s identity with the game while reflecting Playground’s own character. Research and creative development led to an abstract lenticular concept, structural framing and forward movement. Precision in motion and rhythm shapes a compact, atmospheric sequence that connects digital craft with play.
Insights
- The brief called for an updated studio ident that could connect with Forza Horizon 6 while reflecting Playground Games itself.
- An abstract lenticular concept emerged from the research and creative-development process.
- Structural framing, forward momentum and carefully controlled rhythm provide the sequence’s visual framework.
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