The Chocolat Imaginarium
Hotel Chocolat’s Christmas campaign opens the doors to a chocolate world.
Territory Studio created CG visuals and videos for Hotel Chocolat’s Christmas campaign, The Chocolat Imaginarium, commissioned by Inspired Thinking Group. The work takes viewers into a fantastical house in a chocolate world, where sweet treats become seasonal objects. Its environments combine a sense of artisanal craftsmanship with the warmth and detail of the products. Territory used Unreal Engine to develop the virtual spaces, taking advantage of real-time rendering to explore the scenes. Nanite technology and scanned assets supported the detailed construction within a tight schedule. Atmospheric lighting and subtle environmental details complete the presentation. The case study brings together final frames, development material and live-event visuals, showing both the finished seasonal world and the process behind its creation.
Insights
- The campaign turns products into the components of a fantastical house. This gives the seasonal storytelling a setting built around chocolate itself.
- Unreal Engine provided the real-time environment workflow. Territory combined Nanite with scanned assets to support detailed scenes within the production schedule.
- Atmospheric lighting and environmental detail connect the imaginary setting to the warmth and craftsmanship associated with the products.
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