Visual Identity and Packaging Refresh for a Premium Wine Brand
Generic facelift or smart restraint? Beronia’s redesign bets on tradition
Taxi Studio partnered with González Byass to evolve Beronia, creating its first global design system for rollout across 80 markets. The refreshed identity balances warmth and sociability with premium craftsmanship, using illustration and flexible brand assets to connect with both loyal and new wine drinkers worldwide.
Insights
- Creator angle: Taxi Studio’s refresh reads like a deliberate “generic facelift,” keeping Beronia anchored in a Classic Rioja design language rather than a radical reinvention.
- Taxi Studio partnered with González Byass to evolve Beronia into its first global design system, built to scale consistently across 80 markets.
- The stated strategy was balancing “warmth and sociability” with “premium craftsmanship,” aiming to appeal to loyal Rioja drinkers while still welcoming new audiences.
- The system leans on illustration and flexible brand assets—suggesting a toolkit approach that can adapt across SKUs, formats, and markets while maintaining a cohesive premium feel.
