Hamm — the Touch
A touch, a cylinder and an orange landscape frame Hamm’s industrial film.
TACTYC Studio developed the concept design, look development and 3D animation for The Touch, a film for Hamm, part of the Wirtgen Group, produced together with Pixeltypen. The published sequence moves through an orange and black world of particles, space and terrain. A cylinder appears above a landscape, while a hand and a dotted hand-form introduce the motif of touch. Crater imagery gives way to a gridded surface, followed by a view of Hamm rollers under the Compaction Technology title. These scenes give the industrial subject an abstract, cinematic setting. TACTYC lists the film at thirty-eight seconds and credits Christoph Strohfeld for additional look development and Chris Banks for sound design.
Insights
- The published frames connect space-like particles, a cylinder and landscape imagery before revealing Hamm rollers. The progression moves from abstraction toward the industrial subject.
- Hands recur as a visual motif, including a dotted form touching a surface. This gives the film’s title a visible presence.
- Orange and black unify the different environments, from the particle field to the gridded terrain and final machinery view.
Keep exploring
Related cases
