C4DR — Collection for Doctors
Medical workwear enters a futuristic laboratory for C4DR.
TACTYC Studio produced a campaign film and product animations for C4DR, Collection for Doctors, a workwear collaboration between BeOne and CollectiveFour. Created with Jung von Matt Neckar, the project presents five pieces for medical working life: a zip hoodie, T-shirt, trousers, modular utility bag and socks. The published frames place pale garments in a bright, futuristic laboratory setting, mixing suspended clothing with closer studies of textile surfaces and product construction. Isolated product views give the bag and T-shirt their own space, while wider scenes establish the collection’s shared environment. Marcel Ostertag and Kilian Kerner are credited for collection design, with Chris Banks responsible for sound design. TACTYC lists the main film at sixty seconds.
Insights
- The collection spans clothing and a modular bag, giving the film a set of related products rather than a single hero object.
- Pale garments and bright laboratory scenes establish a consistent setting. The published imagery alternates environmental views with isolated product studies.
- Close textile and construction views complement the wider garment presentation, bringing small material details into the campaign’s visual story.
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