Launch Film for Volkswagen ID.3 GTX Fire & Ice
Volkswagen revisits Fire & Ice through a transition between two generations.
TACTYC Studio created a launch film for Volkswagen’s ID.3 GTX Fire & Ice, a special edition developed with Bogner. Referencing the original 1990s Golf Fire & Ice, the film transitions from the earlier model to the new ID.3 GTX through sunset gradients, backlit product details, a hero reveal, and a sequence of close-up vehicle details. The project was made with agency ATTTD Studios.
Insights
- TACTYC made the ID.3 GTX Fire & Ice launch film with ATTTD Studios for Volkswagen’s special edition developed with Bogner.
- The film connects the original 1990s Golf Fire & Ice with the new ID.3 GTX rather than introducing the edition without its earlier reference.
- Sunset gradients, backlit details, a hero reveal and close-ups create the transition between heritage and the new vehicle.
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