Motion Design for Saudia’s Cooling Ihram
Saudia’s cooling garment becomes a landscape of fibres, crystals and droplets.
TACTYC Studio created a motion piece for Saudia, working with Landor and Eiger, to make the cooling, wicking and rapid-drying properties of an ihram garment visible. The creative world is rendered entirely in white through macro views of crystals, woven fibres and droplets, using cloth simulation and 3D/VFX.
More in gray
Insights
- Working with Landor and Eiger, TACTYC visualised the cooling, moisture-wicking and rapid-drying properties of Saudia’s ihram garment.
- An all-white environment keeps attention on changing surface, scale and texture rather than a broad colour palette.
- Macro views of crystals, woven fibres and droplets combine cloth simulation with 3D/VFX to make otherwise small material behaviours visible.
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