3D Product Campaign for Samsonite Nexis
Samsonite’s suitcase bursts through stone to demonstrate ROXKIN.
TACTYC Studio created a 2026 3D/VFX campaign for Samsonite Nexis, focused on the luggage range's ROXKIN material and its combination of rock-like solidity and lightness. The creative idea places the case in a clean white-box environment, where it breaks through stone as metal crumples and fabric floats, executed with precise rigid-body and cloth simulations.
Insights
- TACTYC’s Nexis film focuses on Samsonite’s ROXKIN material through a combination of solidity and lightness.
- A clean white-box environment provides a controlled stage for a suitcase breaking through stone, crumpling metal and floating fabric.
- Rigid-body and cloth simulations create contrasting behaviours around the product, turning material properties into a sequence of physical events.
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