Packaging And Campaign For Diet Coke And The Devil Wears Prada
Tátil created packaging and promotional communications for the Diet Coke and Disney partnership tied to The Devil Wears Prada. The work spanned seven markets, including cinema activations, promotional mechanics, and verbal identity.
The article announces a new promotional collaboration between Diet Coke and Disney for the upcoming film *The Devil Wears Prada 2*. Designed by Tátil Design, the limited-edition can features the movie’s iconic red stiletto and title integrated into Diet Coke’s branding. The campaign positions Diet Coke as a fashionable accessory tied to the film’s stylish legacy.