Brand Identity and Creative Direction for the Pavilia Farm Residential Development

Studio8585 developed the creative direction and visual identity for The Pavilia Farm, a large-scale residential project in Hong Kong by New World Development and MTR Corporation. The design concept draws from nature, emphasizing wellness, sustainability, and openness through organic forms, elegant typography, and natural textures across print, film, and digital media.

Set in Lyyra, custom headline typeface