SodaStream Simone Biles Campaign
Simone Biles fronts SodaStream’s Fountain campaign with art direction by Studio Mega.
Studio Mega led art direction for SodaStream’s campaign featuring Simone Biles and the Fountain machine. Building on its earlier brand-refresh work with SodaStream, the studio guided the photoshoot and developed campaign assets. A comprehensive toolkit supports consistent use across digital, retail and social touchpoints. Photography by Jessica Pettway brings together the athlete, the product and the campaign’s focus on individual expression.
Insights
- The campaign builds on Studio Mega’s existing partnership with SodaStream and earlier brand-refresh work.
- Simone Biles was selected by SodaStream as the campaign ambassador, connecting personal expression with the Fountain machine’s drink customization.
- Studio Mega led art direction, guided the photoshoot and developed the resulting creative assets.
- The toolkit was designed to help SodaStream and its internal partners use the campaign consistently across digital, retail and social channels.
- The project credits Jessica Pettway for photography, Dustin Kimsey as producer, Arts & Sciences for production and Black Magic Studio for retouching.
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