Brand Transformation for Technische Hochschule Augsburg

Strichpunkt Design led the comprehensive rebranding of Technische Hochschule Augsburg as it evolved into a forward-looking technical university. The new identity unites faculties under a shared vision, symbolized by a dynamic ribbon motif that reflects connection, innovation, and human-centered progress. The result is a bold yet flexible design system that embodies the university’s interdisciplinary and future-oriented spirit.