Corporate Branding for Next125 Premium Kitchen Brand

Strichpunkt Design developed a new corporate brand identity for next125, the premium design brand of Schüller Möbelwerk KG. The project redefined the brand’s positioning, visual language, and storytelling through a 360-degree approach encompassing identity, communication, and experience. The result is a bold, Bauhaus-inspired system that connects craftsmanship, innovation, and design culture across digital and physical touchpoints.