Custom Typeface For A Leading Insurance Company

Strichpunkt developed a custom typeface for HUK-COBURG, one of Germany’s largest private insurers and a market leader in car insurance. The project focused on improving typographic quality, making the font easier to use, and increasing recognizability and readability across the brand. In collaboration with Character Type, Strichpunkt created HUK Sans to support HUK-COBURG’s evolving brand needs while significantly reducing ongoing licensing costs. The new typographic system also reinforces the company’s increasingly digital focus and helps modernize its identity without losing the reliability and customer focus associated with the iconic yellow brand.