Global Brand Campaign For Tumi

Stink Studios partnered with TUMI to create the brand’s first-ever global campaign, 'Perfecting the Journey.' Centered around a film featuring Zoë and Lenny Kravitz, the integrated campaign expanded across digital, print, and in-store channels, achieving a 26% global awareness lift and record-breaking engagement. The visual language, titled 'Horizons,' reflected the timeless quality of TUMI’s Alpha 3 collection.