Studio: Stink

Client: Old Spice

Work: Advertising

Industry: Consumer Goods

Digital Campaign For Old Spice Internetervention

Stink Studios collaborated with Wieden + Kennedy Portland and Old Spice to create an unconventional digital campaign called 'Internetervention.' The project featured nine fake product websites that humorously led users to video messages from the iconic Old Spice Guy, delivering over twenty minutes of comedic content. The campaign blended satire, interactivity, and storytelling to engage audiences in a playful critique of internet culture.

Tags: Banner, Browser, Clickthrough, Film, Microsite, Parody