Brand identity for a real estate platform
LUN’s orange cube becomes the source of its type, grids and information graphics.
Spiilka Design Büro developed an updated identity for ЛУН, approaching the project as an evolution rather than a revolution. The main challenge was that the brand’s core attribute was already a strong orange cube. Instead of replacing it, Spiilka Design Büro embraced the cube and its 2D counterpart, the square, as the foundation of the system. These shapes informed the typography, grid, infographic language, and illustration style, resulting in a flexible and contemporary design system.
More in white
Set in a custom typeface
Insights
- Spiilka retained the established orange cube and developed its two-dimensional counterpart, the square, into a broader design system.
- The same geometry informs typography, grids, illustration and infographics.
- LUN’s urban-research initiative turns data into everyday tools, making a coherent information language relevant beyond property listings.
- Editorial takeaway: a familiar brand asset can become a productive constraint when its geometry supplies rules for many applications.
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