Placemaking and Wayfinding for Castlefield Viaduct

Smiling Wolf developed a public-facing vision, messaging, illustration, campaign, placemaking and wayfinding for the long-term future of Manchester's Castlefield Viaduct sky park. Created with Deco Publique and BDP for the National Trust, the proposal responds to visitor and local-community feedback while drawing on the viaduct's industrial heritage.