Poster Campaign For Tour De France 2026 Grand Départ Barcelona

SMLXL created a vibrant poster campaign for the 2026 Tour de France Grand Départ in Barcelona, connecting the cities of Barcelona and Paris through cycling and iconic landmarks. Collaborating with illustrator Albert Tercero, the design uses expressive figures, vivid colors, and shadow play to capture the passion of the race while embedding cultural Easter eggs and sponsor logos seamlessly within the artwork.