Redkroft created a bold, character-driven identity for Bubble Bob, a ready-to-drink bubble tea brand by Gladio Group. Centered around Bob—a mischievous mascot and logo in one—the design uses saturated colors, Asian pop influences, and playful copy to stand out in a crowded beverage category. The system extends across packaging, social media, and retail environments, making Bubble Bob instantly recognizable and full of energy.