Client: BAASS

Brand Identity for BAASS

An architect’s love of bass becomes the name of his practice.

Rafael Cardoso created the identity for BAASS, Pedro Assunção’s architecture and landscape design studio. The name connects the founder’s interests in music and architecture with his personal life; the presentation pairs geometric lettering with fine linear graphics.

More in gray, brown

Insights

The name draws on the founder’s musical interests and personal life, giving an architecture practice a story beyond a surname or service label.
In the pictured tote application, squared, rounded-corner lettering sits between long, fine vertical rules. The repeated letter spaces give the name a measured visual rhythm.
Visual reading: pale lettering on dark fabric lets the wordmark and rules carry the application without a separate illustrative emblem. No specific typeface is named in the source.