Studio: Ragged Edge

Client: Palmetto

Work: Brand Identity

Industry: Energy

Rebrand And Website Design For Palmetto Clean Energy Platform

Ragged Edge partnered with Palmetto to redefine how Americans perceive clean energy. By replacing guilt and sacrifice with abundance and aspiration, the new brand and website make renewable energy feel irresistible and accessible to all. The rebrand helped Palmetto achieve significant growth in engagement and reach.

Tags: Audience, Energy, Growth, Home, Independence, Promise